Selling Recipes By Mail

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Selling Recipes By Mail


During the past few years, a number of very enterprising housewives
(and a few Men!) have established very successful businesses selling recipes
by mail.

The idea is very basic. You create a new recipe and then you advertise
it in the classified section of a magazine or newspaper which is read
primarily by housewives. You advertise your favourite recipe for a dollar,
and some dealers also request a self-addressed, stamped envelope.

When you receive orders in the mail you mail them a typewritten copy of
your recipe. Or a Xerox copy. Even hand written copies are permissible, if
the handwriting is very legible. Along with your recipe you include a list of
additional recipes which you have for sale. The list should tie in with your
original offer.

Let us imagine that you have advertised a secret recipe for Danish
Butter Cookies. Your list should include other cookie recipes, as well as
Danish recipes. If your customer bakes your Danish Butter Cookies and likes
them, she will be in a good frame of mind to purchase more recipes from YOU!

In researching this article, I combed through the classified sections
of dozens of magazines studying recipe ads. Here is a partial list of recipes
that were being sold by mail:

Four Fabulous Christmas Cookies
Delicious Frosted Brownies
Red Velvet Christmas Cake
Old Fashioned Nut Roll
Greek Donuts with Warm Honey
Cinnamon and Sesame Cookies
Aunt Sarah's Original Turkey Goulash
Delicious Coconut Cake
Italian Gravy
Texas Longhorn Bar-B-Que Sauce
Sparkling Burgundy (French Wine Recipes)
Chocolate French Mint Pie
Quick Punch
Sugar Free Fudge
Home made Cheese
Unique Plum Pudding
Twenty German Recipes
Russian Tea
High Protein Diet Candy
Italian Candies
Grandma's Old Fashioned Bread
Polish Recipes
Grandma's Fantastic Mocha Cream Cake
Chocolate Pie (Superb Crust, Filling, Topping!)
Hungarian Green Bean Soup
Molasses Donuts
Effortless, Bake less Fruitcake
Vegetarian Recipes (Swedish Meatballs, Cottage Cheese Meat Loaf)
Delicious Ambrosia Cake
Fantastic Frosting
Man Pleasing Chilli
Sour Dough Starter Bread & Pancakes
Wine - Australian Style (Authentic, simple - no yeast)
Famous Pastry Shop Cheesecake
Sugarless Diet Desserts
Light Moist Coconut Cake
German Christmas Cake
Cold water Dill Pickles
Old Testament Scripture Cake
Easy Delicious Cherry Cobbler
Beer Cake
Holiday Honey Balls

You will notice a lot of REGIONAL and NATIONAL recipes. If you collect
recipes from a specific country, say Finland, Czechoslovakia, Yugoslavia,
etc., they would probably sell very well.

Also recipes from New England, the Deep South, or some other special
area would do well. Also notice the number of recipes that contain words like
DELICIOUS, TEMPTING, AND EASY! Further, recipes which are sugarless, or which
feature Vegetarian specialities would seem to do very well.

Many housewives pay a great deal of attention to HOLIDAY recipes. If
you can time your ad so that it appears about thirty days before Valentine's
Day, St. Patricks Day, Easter, Mother's Day, the Fourth of July, Father's
Day, Halloween, Thanksgiving, or Christmas . . . you will do very well
selling Holiday recipes.


Start by selling your own recipes. Ask your friends if they have
recipes that you can use. Often they will be delighted to help you! Or you
can go to the library and search through OLD newspapers and magazines.

When you find recipes that look promising, go home and experiment with
them. WRITE THEM IN YOUR OWN WORDS . . . otherwise you would be violating
copyright laws.

To get an idea of what kind of recipes are currently being sold, it
would be advisable to study the recipe section on the classified pages of the
National Enquirer for several weeks.

(Their advertising rates are sky-high, but they sell about four million
copies of the magazine every week. I notice some ads in every week, and they
couldn't continue unless they were getting stacks of orders!).

Below is a list of other publications which carry recipe sections in
their classified pages. The list is by no means exhaustive. If you will write
to these publications and tell them you are interested in selling recipes by
mail, they will send you sample copies and their rate charts.

Capper's, 616 Jefferson, Topeka, KS 66607
(Small town farm paper)

National Enquirer, P.O. Box 10178, Clearwater, FL 34617
(Sold mostly to lower and middle income housewives)

Texas Farmer Stockman, 6277 Sea Harbor Drive, Orlando, FL 32887
(A good way to reach rural housewives)

The Workbasket, 4251 Pennsylvania Ave., Kansas City, MO 64111-9990
(Many housewives ready this one!)

Progressive Farmer, 2100 Lakeshore Dr., Birmingham, AL 35209
(Large farm circulation)

Grit, 208 W. 3rd St., Williamsport, PA 17701

CLOSING THOUGHT: Give your customer their money's worth and you will be
in business for many years to come! Good luck to you!

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